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Matalan launches its Christmas pyjamas and its supporting Alder Hey Childrens charity

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By Sunday Herald Team , in Fashion , at September 19, 2019

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Matalan has revealed its Christmas pyjamas range and no, its not too early.

The retailers seasonal bedtime line is a favourite in the city of Liverpool where it runs out fast.

And putting its popularity to good use, Matalan is raising money for Alder Hey Childrens Hospital Charity.

Also included in the newest line are baby grows, pet outfits, bed socks, sleep eye masks and mugs.

Its available for adults and children, boasting plenty of colour and Alder Heys signature Oli the Elephant character.



This years colourful onesie is available in navy and 100% of the profits from the #TogetherForAlderHey campaign go to the organisation.

The campaign is being endorsed by Matalans celebrity brand ambassadors Mark Wright, Denise Van Outen, and Lydia Bright.

Chic and charitable (Picture: Matalan)

Patients from the hospital have also featured in the campaign advert, which is the sixth time Matalan has partnered with them.

Abigail, aged 10, six-year-old Jonah, Lenny, one, Oscar, 19 months and Poppy, four, have all done a fab job advertising the stuff.

Fiona Ashcroft, CEO Alder Hey Childrens Charity said: We are so excited about this years #TogetherForAlderHey campaign.

Since 2014 Matalan has raised a staggering £2.7m for Alder Hey which has gone to fund a range of activities and projects that are designed to enhance and improve the lives of our amazing young patients.

Celeb ambassadors Mark Wright and Denise Van Outen modelling the PJs (
Celeb ambassadors Mark Wright and Denise Van Outen modelled the PJs (Picture: Matalan)

This includes the funding of specialist medical equipment, a range of programmes and special projects such as our ward musicians, our onsite magician and the play specialists we have on every ward.

Our ground-breaking ward-based chef programme ensures we are delivering healthy and nutritionally balanced food to all our patients when they need it most.

Matalan Christmas PJs shown on girls and dog
It also includes a matching pet outfit (Picture: Matalan)

Their support has also recently enabled us to complete our £6m appeal to build a new research and education facility and we remain committed tRead More – Source