Brand selling south Asian salwar kameez as vintage dress mocked for appropriation

Home Fashion Brand selling south Asian salwar kameez as vintage dress mocked for appropriation
Brand selling south Asian salwar kameez as vintage dress mocked for appropriation
This company is selling salwar kameezes as Boho vintage dresses (Picture: Thrifted.com)

A British clothing company has been slated online for selling south Asian salwar kameezes – a dress with trousers and a matching scarf – as vintage Boho dresses.

Thrifted.com, which started as University sideline business and now operates worldwide as a top ASOS seller, has been criticised for appropriating the cultural fashion staple.

The brand offers a range of salwar kameez tops in a range of different styles, all with the same description, retailing at £29.29.

But each outfit didnt come with a dupatta or trousers (salwar) as is required with the Asian attire.

One Twitter user shared the image saying: vintage Boho dress????? girl u got on a damn kameez with no salwar.

After the tweet was shared on Instagram page Desi Couture Official, 400 comments poured in echoing a similar sentiment.

One wrote: The appropriation is real, while another said: Culture appropriation at its best. Isnt capitalism great?

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Since the backlash, Thrifted has taken down all the dresses which they had bought second hand.

vintage boho dress????? girl u got on a damn kameez with no salwar…… pic.twitter.com/9qJBWfPCMd

— diya (@dxya_d) September 7, 2019

Speaking to Metro.co.uk, a spokesperson said: Thrifted.com purchased a bulk mix of vintage/secondhand dresses from a supplier who had labelled them as “boho”.

They were then listed on the website under this name. It was brought to the customer service teams attention that not all of these secondhand dresses were actually boho dresses.

Some were, in fact, south Asian salwar kameezes. All of these items were then removed from our website. We apologise for any offence caused. We are updating our stock checking system as a result.

Though its now been taken down, users on social media were disturbed that the sellers werent informed about the items cultural significance.

Others said there was a double standard. They wrote: When we wear it, its unacceptable. When they wear it, its fashion?

White woman wearing an old south Asian kameez without trousers
The appropriation is real (Picture: Thrifted.com)

Another person wrote: Ah so thats what happened to all the shalwar kameez that you send off in the charity donation bags…they become recycled into these. And the trousers are sold Read More – Source