A subdued peaks prompted operators to cut package prices for the summer, but recent bad weather in the UK has seen demand pick up.
Vim Vithaldas, The Travel Network Groups chief commercial officer, said: “The past month has been extremely positive; I suspect the weather has contributed a huge part, but tour operator pricing is also quite aggressive.
“All the mainstream operators are discounting heavily. Weve seen a huge uptake in Turkey, Majorca and Greece, plus mainland Spain around Alicante.”
Vithaldas predicted the discounting would continue into the lates market if the poor weather continued.
Miles Morgan, owner of Miles Morgan Travel, said: “Im sure Tui and Thomas Cook are doing rain dances every day. Were trading well, but we are not at the family commodity end which, from all the vibes I pick up, is not doing well despite the bad weather.”
Tony Mann, director of Idle Travel in Bradford, told TTG: “I do a rain dance every morning and Ive prayed for snow… we have been absolutely crazy [busy].
“May was up 30% and June is coming along well because of the weather.”
Mann added Turkey and Bulgaria were “doing well because of the value”.
“Spain and Portugal prices are quite tight but if people can tweak the dates,
there is some good value. Because of our location, we sell lots of bucket and spade, lots of Jet2, but the overall mix has been broad.”
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