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Barrhead Travel cruise sales soar at expanded river cruise show

Sales at Barrhead Travels annual river cruise show soared 30% this year after the Scottish agency chain refreshed the format to highlight a broader range of product.

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TwitterFacebookBarrhead Travel cruise sales soar at expanded river cruise show

For 2019, the agency moved the show to its luxury store in St Vincent Street, Glasgow, and showcased a wider range of cruise options – including more luxury holidays.

Barrhead said the new venue provided a more “intimate and luxurious space” with room for private appointments and an on-site bar.

Sharon Fox, Barrheads head of cruise product and commercial, said: “Combining the river cruise show with luxury ocean product gave a smaller number of customers a wider variety of choice and more face-time with our cruise experts and partners, resulting in quality bookings and increased revenue.

“As the cruise industry continues to innovate at a rapid rate, it is important for us to keep being reactive and adapt to meet the needs of our customers.

"Its a really exciting time to be in the cruise business and we are looking forward to launching Read More – Source

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