Destination Canada has created a new heart-shaped logo and added a new tagline, For Glowing Hearts, as part of the tourist boards “brand evolution”.
The tagline, which has been inspired by the countrys national anthem, is being added to Destination Canadas marketing material.
Ben Cowan-Dewar, chair of Destination Canadas board of directors, explained: “Travellers today want more than an experience – they want to be transformed, they want to be moved.
“The brand evolution is driven by the belief that travel should change you, and Canada will leave a lasting mark on your heart. It is how we share our passion with the world.”
Destination Canada said it was “becoming a more digitally focused, data-driven organisation”, and the new logo and tagline was chosen following market research and consultation with the industry.
Last year, Canada set a new record for international arrivals with 21.1 million visiting the destination.
David Goldstein, Destination Canadas president and Read More – Source