People can be intensely critical when it comes to wedding dresses.
But while quibbles with sheerness and hemlines can be dismissed as just part and parcel of the stress of wedding dress shopping, the bashing of this particular gown might seem a tad more justified.
Its also far more entertaining.
Over in a wedding shaming Facebook group, a woman has shared a photo of a brides dress, asking: am I the only one that thinks tampon?
She is not the only one.
The dress features a dip-dye effect, going from classic white on top to red, to a deep burgundy at the bottom.
That combination of dark red with pristine white is pretty evocative of a used tampon, you have to admit.
If thats the look the bride is going for, fantastic. We approve of a period themed wedding. But we doubt thats the case.
Some dip dye dresses look good, wrote one commenter. This is NOT one of those.
On the website selling the dress, images show some purple right on the hemline, which does reduce some of the menstruation connotations. But in certain lighting, that nice ombre effect just looks like blood spreading up the fabric.
This isnt the first time a red dip-dye effect has had a vaginal effect.
Just this weekend we all cackled at a bikini from M&S featuring a red patch right on the crotch, creating the very stylish look of having a period leak while at the beach.
A note to all: dip-dye is glorious, but when red is involved its going to look like blood. Be careful out there, and perhaps consider lilac or a nice shade of sky blue.