World Update

Michelangelos David gets new erection in London

Two of the worlds most famous male statues have been reimagined as domestic gods.

Michelangelos David has been recreated wearing pants, with a shirt flung over his back, as he takes charge of the weekly wash while Rodins The Thinker poses, deep in contemplation at a washing machine.

Its all part of a Samsung campaign which looks at gender differences when it comes to housework.

It appears that men are suffering from FODA, a male condition involving a fear of domestic appliances.

Three quarters (75%) of men admitted to being clueless when it comes to using domestic appliances compared to just 39% of women, and over half of the men surveyed (51%) admitted to having put off a household task because they found the domestic appliance too confusing to use.

It appears that the washing machine instils the most fear in men, with 63% admitting to being completely stumped when trying to work out washing machine settings and laundry care symbols.

In fact, when faced with the task of deciphering fabric care label symbols – such as Do Not Tumble Dry and Delicate Wet Clean – men scored worse than women on 9 out of 10 questions.

The statues of Domestic David and The Clean Thinker have been installed at central London locations including One New Change, Kings Cross, Russell Square and Battersea Park.

Samsung said the new sculptures had been designed to highlight the durability of the range.

Pics via Samsung

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