Ashley Graham’s new swimwear campaign features her 52-year-old mum

Ashley Graham's new swimwear campaign features her 52-year-old mum
(Picture: themamagraham/Instagram)

Being body positive isn’t always easy.

Like most things, it’s a skill to retrain your brain to accept your body for the way it is, and not for how it fits into societal standards of beauty.

But it’s a damn site easier when you’ve got a badass mum who revels in it, like Ashley Graham’s.

The model is known for her body positive attitude and in her latest inclusive swimwear campaign, she’s brought her mum Linda along for the ride.

In a series of photos titled ‘Power of the Journey’, the pair is seen sporting a range of swimsuits and two-pieces in a Moroccan desert.

And Linda Graham looks every bit the professional model.

‘Here I am at 53 years old and in a hot pink string bikini, but I was kind of in love with that swimsuit!,’ she tells US Vogue.

Ashley says that she hopes the images, shot by photographer Ben Watts, will help to boost her mum’s confidence and encourage other women over 50 to swear swimsuits and embrace their bodies.

‘What I want is for women my mother’s age to feel empowered and to know that they too can look just as hot in a one-piece, a two-piece, or string bikini,’ she tells Vogue.

‘I believe that beauty is beyond, age, race, or size, and it’s not a trend – at every stage of your life, you can feel beautiful.’

And needless to say, Ashley’s fans are loving it.

‘I already knew Ashley and she’s fire, but the mum – charm, lovely smile and a body to die for! We should see more women like this in mainstream media!’ writes one fan.

Another says: ‘I hope my daughter and I have a relationship like this when she gets older. #Goals’.

#Goals, indeed.

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